Advancement teams use Steppingblocks to move beyond generic alumni outreach and target the right people for the right campaigns. The platform lets you filter alumni by location, salary, major, job title, company, and more, and download those lists with contact information ready to use.
Here are three ways to put that capability to work.
1. Use location and employer data to build engagement and fundraising programs.
Use Graduate Insights data to map where your alumni are working and living, then build targeted engagement and fundraising programs in partnership with top employers in that area. Hear how Georgia Highlands College used data from Steppingblocks to build a scholarship program with Atrium Health, a top employer of their nursing graduates.
2. Connect with the right alumni at the right time.
Whether your campaign is focused on fundraising, volunteering, academics, or career connections, reaching the right alumni segment makes the difference. Steppingblocks gives you the filters and data to make your outreach intentional rather than broad. Our partners at Wayne State University were able to connect with alumni in Chicago while visiting for a donor trip that led to an alum leaving her $1 million estate to Wayne State. “Our database showed she was still in Michigan. Your tool is very up to date and very helpful in identifying donors!” - Carol Hill, Senior Director of Philanthropy.
3. Use industry and salary filters to strengthen fundraising campaigns.